Fairlife Lactose Free Ultra Filtered Whole Milk
Updated July 21, 2026
Velocity index
77/100
Recently sold
5,100+
Store coverage
5 stores
Price (median)
$5.49
4.8 (100+ ratings)
Velocity trend (recently-sold trajectory)
June 15, 2026 – July 21, 2026 · hover for the recently-sold bracket per snapshot
Show the data table (26 snapshots)
| Snapshot date | Recently sold (items) | Stores selling it |
|---|---|---|
| June 15, 2026 | 4,800+ recently sold | 4 |
| June 16, 2026 | 4,800+ recently sold | 3 |
| June 17, 2026 | 4,800+ recently sold | 3 |
| June 18, 2026 | 4,800+ recently sold | 4 |
| June 22, 2026 | 4,900+ recently sold | 4 |
| June 23, 2026 | 3,900+ recently sold | 2 |
| June 25, 2026 | 4,800+ recently sold | 1 |
| June 27, 2026 | 3,900+ recently sold | 1 |
| June 28, 2026 | 4,900+ recently sold | 1 |
| July 1, 2026 | 4,900+ recently sold | 3 |
| July 3, 2026 | 5,000+ recently sold | 4 |
| July 4, 2026 | 3,900+ recently sold | 1 |
| July 5, 2026 | 5,000+ recently sold | 3 |
| July 6, 2026 | 5,000+ recently sold | 2 |
| July 7, 2026 | 5,000+ recently sold | 4 |
| July 8, 2026 | 5,000+ recently sold | 4 |
| July 9, 2026 | 3,900+ recently sold | 1 |
| July 10, 2026 | 5,000+ recently sold | 3 |
| July 11, 2026 | 5,000+ recently sold | 1 |
| July 13, 2026 | 5,100+ recently sold | 3 |
| July 15, 2026 | 3,900+ recently sold | 3 |
| July 16, 2026 | 5,100+ recently sold | 5 |
| July 17, 2026 | 3,800+ recently sold | 3 |
| July 18, 2026 | 5,000+ recently sold | 5 |
| July 20, 2026 | 5,100+ recently sold | 4 |
| July 21, 2026 | 5,100+ recently sold | 4 |
Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
How it compares in Dairy & Eggs
Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered Milk
Fairlife · 6,400+ recently sold · 8 stores
Kraft Singles American Cheese Slices
Kraft · 11,700+ recently sold · 11 stores
Fairlife Lactose Free 50% Less Sugar 2% Reduced Fat Ultra-Filtered Chocolate Milk
Fairlife · 3,700+ recently sold · 10 stores
Lactaid Whole Milk
Lactaid · 6,900+ recently sold · 7 stores
Lactaid Lactose Free Whole Milk
Lactaid Lactose · 6,700+ recently sold · 7 stores
Philadelphia Original Cream Cheese Brick
Philadelphia · 4,400+ recently sold · 7 stores
More dairy & eggs by velocity
- 1.Kerrygold Dubliner Cheese22/100
- 2.Mini Babybel Original Semi-Soft Cheese Snack18/100
- 3.Imperial Vegetable Oil Spread73/100
- 4.Chobani Sweet Cream Dairy Coffee Creamer58/100
- 5.Chobani Sweet Vanilla Low Fat Greek Yogurt with Honey Graham52/100
- 6.Velveeta Original Pasteurized Recipe Cheese Product Block51/100
- 7.Cool Whip Original Whipped Topping Tub49/100
- 8.Cool Whip Reduced Fat Whipped Topping Tub44/100
See the full ranking: trending dairy & eggs · Fairlife product velocity.
Frequently asked questions
- Is Fairlife Lactose Free Ultra Filtered Whole Milk selling well?
- Fairlife Lactose Free Ultra Filtered Whole Milk has a velocity index of 77/100 in Dairy & Eggs and is currently steady. It was 5,100+ recently sold across 5 stores in the panel. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
- Is Fairlife trending up or down?
- Over the tracking window, Fairlife Lactose Free Ultra Filtered Whole Milk is steady (holding its velocity).