What is the best-selling dairy & eggs product right now?

Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered Milk by Fairlife has the highest sales velocity in dairy & eggs on ShelfVelo, at 6,400+ recently sold across 9 stores in the panel.

What is the fastest-growing dairy & eggs product?

Galbani Whole Milk Mozzarella Cheese is the fastest-rising dairy & eggs item by momentum (surging) over the tracking window.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Dairy & Eggs in 2026: What's Selling Now

Updated October 23, 2026 · 2,605 products tracked

Best-selling dairy & eggs by velocity

Top dairy & eggs by sales velocity across the US convenience & grocery store panel, updated October 23, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered MilkFairlife	Dairy & Eggs	Steady100	6,400+	9
2	Fairlife Lactose Free Ultra Filtered Whole MilkFairlife	Dairy & Eggs	Steady89	4,700+	7
3	Fairlife Lactose Free 50% Less Sugar 2% Reduced Fat Ultra-Filtered Chocolate MilkFairlife	Dairy & Eggs	Steady87	4,500+	9
4	Lactaid Lactose Free Whole MilkLactaid Lactose	Dairy & Eggs	Steady86	6,500+	9
5	Just Egg Plant-Based EggJust Egg	Dairy & Eggs	Steady86	25,900+	3
6	Kraft Singles American Cheese SlicesKraft	Dairy & Eggs	Steady83	12,900+	10
7	Philadelphia Original Cream Cheese BrickPhiladelphia	Dairy & Eggs	Steady82	4,600+	10
8	Nesquik Low Fat Chocolate Milk RTDNesquik Low	Dairy & Eggs	Steady76	5,900+	10
9	Nesquik Low Fat Strawberry Flavored MilkNesquik Low	Dairy & Eggs	Steady76	4,900+	9
10	Chobani Non-Fat Strawberry on the Bottom Greek YogurtChobani	Dairy & Eggs	Steady76	1,300+	9
11	International Delight Caramel Macchiato Coffee CreamerInternational Delight	Dairy & Eggs	Steady74	9,200+	7
12	International Delight French Vanilla Coffee CreamerInternational Delight	Dairy & Eggs	Steady73	9,200+	8
13	Horizon Organic High Vitamin D Ultra Pasteurized Whole MilkHorizon	Dairy & Eggs	Steady73	2,900+	7
14	Reddi Wip Original Dairy Whipped ToppingReddi Wip	Dairy & Eggs	Steady72	1,600+	7
15	Imperial Vegetable Oil SpreadImperial Vegetable	Dairy & Eggs	Steady72	21,400+	6
16	Vital Farms Pasture-Raised Large Brown EggsVital Farms	Dairy & Eggs	Steady72	4,400+	5
17	Land O'Lakes Salted ButterLand O'Lakes	Dairy & Eggs	Steady70	3,400+	6
18	Philadelphia Original Cream Cheese SpreadPhiladelphia	Dairy & Eggs	Steady69	2,500+	7
19	Vital Farms Organic Pasture Raised Grade A Large EggsVital Farms	Dairy & Eggs	Steady69	8,000+	6
20	Fairlife 2% Reduced Fat Ultra-Filtered Chocolate MilkFairlife	Dairy & Eggs	Steady69	4,900+	6

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Momentum mix in dairy & eggs

How the 2,605 tracked dairy & eggs products split across momentum tiers, updated October 23, 2026.
Momentum	What it means	Products	Share of category
Surging	Rising fast across the panel	1	0%
Rising	Trending up over the window	262	10%
Steady	Holding its velocity	2,174	83%
Cooling	Easing off over the window	168	6%
Falling	Declining across the panel	0	0%

Fastest-growing dairy & eggs

#1Surging$9.59
Galbani Whole Milk Mozzarella Cheese
Galbani · 100+ recently sold · 3 stores
#2Rising$2.49
Shamrock Farms Whole Chocolate Milk
Shamrock Farms · 5,100+ recently sold · 3 stores

The full Dairy & Eggs report

The complete Dairy & Eggs velocity report

• All 2,605 tracked dairy & eggs products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

New & notable in dairy & eggs

Frequently asked questions

What is the best-selling dairy & eggs product right now?: Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered Milk by Fairlife has the highest sales velocity in dairy & eggs on ShelfVelo, at 6,400+ recently sold across 9 stores in the panel.
What is the fastest-growing dairy & eggs product?: Galbani Whole Milk Mozzarella Cheese is the fastest-rising dairy & eggs item by momentum (surging) over the tracking window.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.