ShelfVelopowered by Tastewise

Trending Dairy & Eggs in 2026: What's Selling Now

Updated July 21, 2026 · 2,444 products tracked

Best-selling dairy & eggs by velocity

Top dairy & eggs by sales velocity across the US convenience & grocery store panel, updated July 21, 2026.
RankProductCategoryVelocity index (0–100)Recently sold (items)Stores (of panel)
1Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered MilkFairlife Lactose Free 2% Reduced Fat Ultra-Filtered MilkFairlifeDairy & Eggs
Steady
6,400+8
2Kraft Singles American Cheese SlicesKraft Singles American Cheese SlicesKraftDairy & Eggs
Steady
11,700+11
3Fairlife Lactose Free 50% Less Sugar 2% Reduced Fat Ultra-Filtered Chocolate MilkFairlife Lactose Free 50% Less Sugar 2% Reduced Fat Ultra-Filtered Chocolate MilkFairlifeDairy & Eggs
Steady
3,700+10
4Lactaid Whole MilkLactaid Whole MilkLactaidDairy & Eggs
Steady
6,900+7
5Lactaid Lactose Free Whole MilkLactaid Lactose Free Whole MilkLactaid LactoseDairy & Eggs
Steady
6,700+7
6Philadelphia Original Cream Cheese BrickPhiladelphia Original Cream Cheese BrickPhiladelphiaDairy & Eggs
Steady
4,400+7
7Nesquik Low Fat Chocolate Milk RTDNesquik Low Fat Chocolate Milk RTDNesquik LowDairy & Eggs
Steady
6,000+10
8International Delight Caramel Macchiato Coffee CreamerInternational Delight Caramel Macchiato Coffee CreamerInternational DelightDairy & Eggs
Steady
8,000+7
9Reddi Wip Original Dairy Whipped ToppingReddi Wip Original Dairy Whipped ToppingReddi WipDairy & Eggs
Steady
1,800+7
10Nesquik Low Fat Strawberry Flavored MilkNesquik Low Fat Strawberry Flavored MilkNesquik LowDairy & Eggs
Steady
5,200+9
11Chobani Non-Fat Strawberry on the Bottom Greek YogurtChobani Non-Fat Strawberry on the Bottom Greek YogurtChobaniDairy & Eggs
Steady
1,200+9
12Fairlife Lactose Free Ultra Filtered Whole MilkFairlife Lactose Free Ultra Filtered Whole MilkFairlifeDairy & Eggs
Steady
5,100+5
13Borden Singles American Cheese SlicesBorden Singles American Cheese SlicesBorden SinglesDairy & Eggs
Steady
11,200+3
14Country Crock Original Vegetable Oil Spread TubCountry Crock Original Vegetable Oil Spread TubCountry CrockDairy & Eggs
Steady
5,200+5
15Philadelphia Original Cream Cheese SpreadPhiladelphia Original Cream Cheese SpreadPhiladelphiaDairy & Eggs
Steady
2,500+8
16Land O'Lakes Salted ButterLand O'Lakes Salted ButterLand O'LakesDairy & Eggs
Steady
3,000+6
17International Delight French Vanilla Coffee CreamerInternational Delight French Vanilla Coffee CreamerInternational DelightDairy & Eggs
Steady
8,000+7
18Fairlife 2% Reduced Fat Ultra-Filtered Chocolate MilkFairlife 2% Reduced Fat Ultra-Filtered Chocolate MilkFairlifeDairy & Eggs
Steady
5,400+6
19Oatly! Orginal Oat MilkOatly! Orginal Oat MilkOatly! OrginalDairy & Eggs
Steady
2,300+6
20Imperial Vegetable Oil SpreadImperial Vegetable Oil SpreadImperial VegetableDairy & Eggs
Steady
19,200+6

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Momentum mix in dairy & eggs

How the 2,444 tracked dairy & eggs products split across momentum tiers, updated July 21, 2026.
MomentumWhat it meansProductsShare of category
SurgingRising fast across the panel00%
RisingTrending up over the window2119%
SteadyHolding its velocity2,09286%
CoolingEasing off over the window1416%
FallingDeclining across the panel00%

Fastest-growing dairy & eggs

  1. Kerrygold Dubliner Cheese
    #1Rising$8.49

    Kerrygold Dubliner Cheese

    Kerrygold Dubliner · 200+ recently sold · 3 stores

  2. Mini Babybel Original Semi-Soft Cheese Snack
    #2Rising$10.69

    Mini Babybel Original Semi-Soft Cheese Snack

    Mini Babybel · 200+ recently sold · 4 stores

The full Dairy & Eggs report

The complete Dairy & Eggs velocity report

  • • All 2,444 tracked dairy & eggs products, ranked
  • • 12-week velocity & momentum history per product
  • • Brand-level roll-ups and new-entrant watchlist
  • • CSV export for your own analysis

New & notable in dairy & eggs

  1. Imperial Vegetable Oil Spread
    #1Steady$2.14

    Imperial Vegetable Oil Spread

    Imperial Vegetable · 19,200+ recently sold · 6 stores

  2. Chobani Sweet Cream Dairy Coffee Creamer
    #2Steady$6.29

    Chobani Sweet Cream Dairy Coffee Creamer

    Chobani · 2,100+ recently sold · 5 stores

  3. Chobani Sweet Vanilla Low Fat Greek Yogurt with Honey Graham Crackers Yogurt S'Mores
    #3Steady$1.99

    Chobani Sweet Vanilla Low Fat Greek Yogurt with Honey Graham Crackers Yogurt S'Mores

    Chobani · 1,500+ recently sold · 3 stores

  4. Velveeta Original Pasteurized Recipe Cheese Product Block
    #4Steady$5.75

    Velveeta Original Pasteurized Recipe Cheese Product Block

    Velveeta · 2,200+ recently sold · 5 stores

  5. Cool Whip Original Whipped Topping Tub
    #5Steady$3.94

    Cool Whip Original Whipped Topping Tub

    Cool Whip · 1,300+ recently sold · 6 stores

  6. Cool Whip Reduced Fat Whipped Topping Tub
    #6Steady$2.95

    Cool Whip Reduced Fat Whipped Topping Tub

    Cool Whip · 4,000+ recently sold · 2 stores

  7. Nellie's Free Range Grade A Brown Large Eggs
    #7Steady$6.79

    Nellie's Free Range Grade A Brown Large Eggs

    Nellie's Free · 1,500+ recently sold · 2 stores

  8. Borden Vitamin D Milk
    #8Steady$4.59

    Borden Vitamin D Milk

    Borden Vitamin · 3,200+ recently sold · 2 stores

Frequently asked questions

What is the best-selling dairy & eggs product right now?
Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered Milk by Fairlife has the highest sales velocity in dairy & eggs on ShelfVelo, at 6,400+ recently sold across 8 stores in the panel.
What is the fastest-growing dairy & eggs product?
Kerrygold Dubliner Cheese is the fastest-rising dairy & eggs item by momentum (rising) over the tracking window.
How is sales velocity measured?
ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.