ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.

How is sales velocity measured?

Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.

Where does the data come from?

From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.

How often is it updated?

Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.

Live velocity index · powered by Tastewise

See what's flying off US shelves

ShelfVelo ranks the fastest-selling and fastest-growing grocery & convenience-store products by sales velocity — based on a panel of US stores on a delivery platform. Free, updated weekly.

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#1Rising$3.51
Snickers Pumpkins Halloween Chocolate Candy Bars Share Size
Snickers · 900+ recently sold · 3 stores
#2Surging$8.59
Regular Pumpkin (each)
Regular Pumpkin · 100+ recently sold · 3 stores
#3Surging$3.39
Libby's 100% Pure Pumpkin
Libby's 100% · 600+ recently sold · 3 stores
#4Surging$2.89
Bloom Pop Crisp Apple Limited Edition Prebiotic Soda
Bloom Pop · 1,300+ recently sold · 4 stores
#5Rising$3.60
Quaker Maid Strawberry Yogurt Granola Bars
Quaker · 900+ recently sold · 3 stores
#6Surging$4.59
Trolli Spicy Crawlers
Trolli · 2,900+ recently sold · 3 stores
#7Surging$2.79
Cheetos Simply NKD Flamin Hot Cheese Flavored Snacks
Cheetos · 600+ recently sold · 3 stores
#8Rising$5.99
Trolli Sour Brite Crawlers Minis Halloween Treat Packs Candy
Trolli · 200+ recently sold · 3 stores

Best-selling across the panel

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Best-selling US grocery & convenience products by sales velocity, updated October 23, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Chester's Fries Flamin' Hot Flavored Corn SnacksChester's Fries	Snacks	Steady100	47,200+	13
2	Reese's King Size Milk Chocolate Peanut Butter Candy CupsReese's	Candy	Steady100	30,100+	10
3	Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered MilkFairlife	Dairy & Eggs	Steady100	6,400+	9
4	Talenti Caramel Cookie Crunch GelatoTalenti	Frozen	Steady100	4,800+	9
5	Haagen-Dazs Strawberry Ice CreamHäagen-Dazs	Frozen	Steady98	5,900+	12
6	White Castle Classic Cheese SlidersWhite Castle	Frozen	Steady96	5,600+	12
7	Reese's Milk Chocolate Peanut Butter Cups Candies King SizeReese's	Candy	Steady96	30,700+	10
8	Haagen-Dazs Butter Pecan Ice CreamHäagen-Dazs	Frozen	Steady96	4,900+	9
9	Nature's Own Butterbread Sandwich BreadNature's Own	Bakery	Steady96	9,200+	7
10	Totino's Pizza Rolls Pepperoni Pizza Frozen AppetizersTotino's	Frozen	Steady95	19,600+	8

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

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Frequently asked questions

What is ShelfVelo?: ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.
How is sales velocity measured?: Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.
Where does the data come from?: From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.
How often is it updated?: Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.