What is the best-selling produce product right now?

Strawberries by Strawberries has the highest sales velocity in produce on ShelfVelo, at 19,600+ recently sold across 8 stores in the panel.

What is the fastest-growing produce product?

Large Seedless Watermelon (each) is the fastest-rising produce item by momentum (surging) over the tracking window.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Produce in 2026: What's Selling Now

Updated July 21, 2026 · 1,204 products tracked

Best-selling produce by velocity

Top produce by sales velocity across the US convenience & grocery store panel, updated July 21, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	StrawberriesStrawberries	Produce	Steady100	19,600+	8
2	LemonLemon	Produce	Steady83	17,200+	5
3	BlueberriesBlueberries	Produce	Steady61	8,200+	8
4	Russet PotatoesRusset Potatoes	Produce	Steady61	11,500+	7
5	BananaBanana	Produce	Steady56	10,200+	5
6	BlackberriesBlackberries	Produce	Steady52	4,800+	7
7	Organic RaspberriesOrganic Raspberries	Produce	Steady50	11,600+	3
8	Russet Potato (each)Russet Potato	Produce	Steady49	2,700+	6
9	Large Seedless Watermelon (each)Large Seedless	Produce	Surging49	33,300+	3
10	RaspberriesRaspberries	Produce	Steady48	4,400+	5
11	Banana (each)Banana	Produce	Steady46	70,400+	9
12	Broccoli Crown (each)Broccoli Crown	Produce	Steady46	18,100+	8
13	Mango (each)Mango	Produce	Steady46	13,400+	5
14	Orange (each)Orange	Produce	Steady44	2,800+	6
15	Organic StrawberriesOrganic Strawberries	Produce	Steady43	12,400+	6
16	Watermelon ChunksWatermelon Chunks	Produce	Steady43	2,100+	5
17	Gala ApplesGala Apples	Produce	Steady42	6,000+	5
18	Cucumber (each)Cucumber	Produce	Steady41	6,500+	6
19	Iceberg Lettuce Head (each)Iceberg Lettuce	Produce	Steady40	2,500+	5
20	Foxy Iceberg Lettuce (each)Foxy Iceberg	Produce	Steady40	2,200+	5

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Momentum mix in produce

How the 1,204 tracked produce products split across momentum tiers, updated July 21, 2026.
Momentum	What it means	Products	Share of category
Surging	Rising fast across the panel	2	0%
Rising	Trending up over the window	77	6%
Steady	Holding its velocity	1,052	87%
Cooling	Easing off over the window	68	6%
Falling	Declining across the panel	5	0%

Fastest-growing produce

#1Surging$8.29
Large Seedless Watermelon (each)
Large Seedless · 33,300+ recently sold · 3 stores
#2Surging$9.39
Divine Flavor Cotton Candy Grapes
Divine Flavor · 800+ recently sold · 3 stores

The full Produce report

The complete Produce velocity report

• All 1,204 tracked produce products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

New & notable in produce

Frequently asked questions

What is the best-selling produce product right now?: Strawberries by Strawberries has the highest sales velocity in produce on ShelfVelo, at 19,600+ recently sold across 8 stores in the panel.
What is the fastest-growing produce product?: Large Seedless Watermelon (each) is the fastest-rising produce item by momentum (surging) over the tracking window.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.