ShelfVelopowered by Tastewise

Trending Alcohol in 2026: What's Selling Now

Last updated June 26, 2026 · 646 products tracked

Best-selling alcohol by velocity

#ProductCategoryVelocityRecently soldStores
1White Claw No. 1 Hard Seltzer VarietyWhite Claw No. 1 Hard Seltzer VarietyWhite ClawAlcohol
Steady
6,100+9
2Corona Extra The Original Import Mexican Lager LongneckCorona Extra The Original Import Mexican Lager LongneckCoronaAlcohol
Steady
5,600+8
3Twisted Tea Original Hard Iced TeaTwisted Tea Original Hard Iced TeaTwisted TeaAlcohol
Steady
3,400+9
4La Marca Extra Dry Sparkling Prosecco Bottle Italy DOCLa Marca Extra Dry Sparkling Prosecco Bottle Italy DOCLa MarcaAlcohol
Steady
2,300+7
5BeatBox Beverages Blue Razzberry Wine Cocktail Tetra PakBeatBox Beverages Blue Razzberry Wine Cocktail Tetra PakBeatBox BeveragesAlcohol
Steady
5,400+6
6Beatbox Blue Razzberry Wine Cocktail Tetra PakBeatbox Blue Razzberry Wine Cocktail Tetra PakBeatbox BlueAlcohol
Steady
2,600+6
7Barefoot California Pinot GrigioBarefoot California Pinot GrigioBarefootAlcohol
Steady
2,200+6
8Modelo Especial Mexican LagerModelo Especial Mexican LagerModeloAlcohol
Steady
3,400+7
9Michelob Ultra Light Superior American Lager SlimMichelob Ultra Light Superior American Lager SlimMichelob UltraAlcohol
Steady
6,700+10
10Bud Light American LagerBud Light American LagerBud LightAlcohol
Steady
2,500+8
11White Claw Gluten Free Surge No. 1 Hard Seltzer Cans VarietyWhite Claw Gluten Free Surge No. 1 Hard Seltzer Cans VarietyWhite ClawAlcohol
Steady
3,000+7
12Michelob Ultra Specialty Superior American Light Lager SlimsMichelob Ultra Specialty Superior American Light Lager SlimsMichelob UltraAlcohol
Steady
5,700+8
13Mike's Harder Lemonade Original Premium Malt BeverageMike's Harder Lemonade Original Premium Malt BeverageMike's HarderAlcohol
Steady
4,600+5
14White Claw Gluten-Free Blood Orange Surge Hard SeltzerWhite Claw Gluten-Free Blood Orange Surge Hard SeltzerWhite ClawAlcohol
Rising
2,900+5
15Twisted Hard Iced Tea Cans Game DayTwisted Hard Iced Tea Cans Game DayTwistedAlcohol
Steady
1,800+6
16Modelo Especial Imported Mexican LagerModelo Especial Imported Mexican LagerModeloAlcohol
Steady
1,500+6
17Voodoo Ranger Imperial IPA BeerVoodoo Ranger Imperial IPA BeerVoodoo RangerAlcohol
Steady
5,200+4
18White Claw Gluten Free Hard Seltzer Variety Pack No. 3White Claw Gluten Free Hard Seltzer Variety Pack No. 3White ClawAlcohol
Steady
3,700+6
19Josh Cellars Cabernet SauvignonJosh Cellars Cabernet SauvignonJosh CellarsAlcohol
Steady
1,400+4
20White Claw Gluten Free Hard Seltzer VarietyWhite Claw Gluten Free Hard Seltzer VarietyWhite ClawAlcohol
Steady
5,800+10

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Fastest-growing alcohol

White Claw Gluten Free Blackberry Hard Seltzer
Surging$12.49

White Claw Gluten Free Blackberry Hard Seltzer

White Claw · 800+ recently sold · 3 stores

White Claw Gluten-Free Blood Orange Surge Hard Seltzer
Rising$4.49

White Claw Gluten-Free Blood Orange Surge Hard Seltzer

White Claw · 2,900+ recently sold · 5 stores

The full Alcohol report

The complete Alcohol velocity report

  • • All 646 tracked alcohol products, ranked
  • • 12-week velocity & momentum history per product
  • • Brand-level roll-ups and new-entrant watchlist
  • • CSV export for your own analysis

New & notable in alcohol

White Claw No. 1 Hard Seltzer Variety
Steady$21.99

White Claw No. 1 Hard Seltzer Variety

White Claw · 6,100+ recently sold · 9 stores

Cupcake Vineyards Sauvignon Blanc White Wine
Steady$10.99

Cupcake Vineyards Sauvignon Blanc White Wine

Cupcake Vineyards · 100+ recently sold · 2 stores

Natural Ice Lager
Steady$7.69

Natural Ice Lager

Natural Ice · 80+ recently sold · 2 stores

Mingle Cocktails Mood Berry Lemon Bliss Functional Sparkling Social Beverage
Steady$16.49

Mingle Cocktails Mood Berry Lemon Bliss Functional Sparkling Social Beverage

Mingle Cocktails · 70+ recently sold · 2 stores

Frequently asked questions

What is the best-selling alcohol product right now?
White Claw No. 1 Hard Seltzer Variety by White Claw has the highest sales velocity in alcohol on ShelfVelo, at 6,100+ recently sold across 9 stores in the panel.
What is the fastest-growing alcohol product?
White Claw Gluten Free Blackberry Hard Seltzer is the fastest-rising alcohol item by momentum (surging) over the tracking window.
How is sales velocity measured?
ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.