What is the best-selling grocery product right now?

Borden Whole Milk with Vitamin D by Borden has the highest sales velocity in grocery on ShelfVelo, at 3,100+ recently sold across 2 stores in the panel.

What is the fastest-growing grocery product?

Coco Lopez Real Cream of Coconut Drink is the fastest-rising grocery item by momentum (rising) over the tracking window.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Grocery in 2026: What's Selling Now

Updated July 21, 2026 · 68 products tracked

Best-selling grocery by velocity

Top grocery by sales velocity across the US convenience & grocery store panel, updated July 21, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Borden Whole Milk with Vitamin DBorden	Grocery	Steady25	3,100+	2
2	Coco Lopez Real Cream of Coconut DrinkCoco Lopez	Grocery	Rising8	90+	2

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.Limited sample — interpret with caution.

Momentum mix in grocery

How the 68 tracked grocery products split across momentum tiers, updated July 21, 2026.
Momentum	What it means	Products	Share of category
Surging	Rising fast across the panel	0	0%
Rising	Trending up over the window	5	7%
Steady	Holding its velocity	61	90%
Cooling	Easing off over the window	2	3%
Falling	Declining across the panel	0	0%

Fastest-growing grocery

#1Rising$6.49
Coco Lopez Real Cream of Coconut Drink
Coco Lopez · 90+ recently sold · 2 stores

The full Grocery report

The complete Grocery velocity report

• All 68 tracked grocery products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

Frequently asked questions

What is the best-selling grocery product right now?: Borden Whole Milk with Vitamin D by Borden has the highest sales velocity in grocery on ShelfVelo, at 3,100+ recently sold across 2 stores in the panel.
What is the fastest-growing grocery product?: Coco Lopez Real Cream of Coconut Drink is the fastest-rising grocery item by momentum (rising) over the tracking window.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.