Trending Rum in 2026: What's Selling Now
Updated July 21, 2026 · 57 products tracked
Best-selling rum by velocity
| Rank | Product | Category | Velocity index (0–100) | Recently sold (items) | Stores (of panel) |
|---|---|---|---|---|---|
| 1 |  Malibu 42 Proof Original Caribbean White Rum with Coconut LiqueurMalibu 42 | Rum | Steady30 | 400+ | 2 |
| 2 |  Bacardí Gluten Free 80 Proof Superior White Rum PlasticBacardí | Rum | Steady26 | 300+ | 2 |
| 3 |  Bacardí Gluten Free 80 Proof Superior White RumBacardi | Rum | Steady22 | 800+ | 2 |
| 4 |  Bacardí Gluten Free 80 Proof Gold RumBacardí | Rum | Steady20 | 100+ | 2 |
| 5 |  Captain Morgan Original Spiced RumCaptain Morgan | Rum | Steady19 | 300+ | 2 |
| 6 |  Calypso Spiced RumCalypso Spiced | Rum | Cooling12 | 80+ | 2 |
| 7 |  Calypso Silver Rum 80 ProofCalypso Silver | Rum | Steady12 | 80+ | 2 |
| 8 |  Captain Morgan 80 Proof White RumCaptain Morgan | Rum | Steady12 | 80+ | 2 |
| 9 |  Captain Morgan Coconut Caribbean RumCaptain Morgan | Rum | Steady8 | 90+ | 2 |
Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.Limited sample — interpret with caution.
Momentum mix in rum
| Momentum | What it means | Products | Share of category |
|---|---|---|---|
| Surging | Rising fast across the panel | 0 | 0% |
| Rising | Trending up over the window | 3 | 5% |
| Steady | Holding its velocity | 52 | 91% |
| Cooling | Easing off over the window | 2 | 4% |
| Falling | Declining across the panel | 0 | 0% |
The full Rum report
The complete Rum velocity report
- • All 57 tracked rum products, ranked
- • 12-week velocity & momentum history per product
- • Brand-level roll-ups and new-entrant watchlist
- • CSV export for your own analysis
Frequently asked questions
- What is the best-selling rum product right now?
- Malibu 42 Proof Original Caribbean White Rum with Coconut Liqueur by Malibu 42 has the highest sales velocity in rum on ShelfVelo, at 400+ recently sold across 2 stores in the panel.
- What is the fastest-growing rum product?
- No clear momentum leader in rum yet.
- How is sales velocity measured?
- ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.
Looking for more? Explore the Top 100 bestsellers or all categories.