What is the best-selling whiskey product right now?

Jameson Original Irish Whiskey by Jameson has the highest sales velocity in whiskey on ShelfVelo, at 1,100+ recently sold across 2 stores in the panel.

What is the fastest-growing whiskey product?

Fireball Hot Cinnamon Blended Whisky Plastic is the fastest-rising whiskey item by momentum (rising) over the tracking window.

How is sales velocity measured?

ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Trending Whiskey in 2026: What's Selling Now

Updated October 23, 2026 · 209 products tracked

Best-selling whiskey by velocity

Top whiskey by sales velocity across the US convenience & grocery store panel, updated October 23, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Jameson Original Irish WhiskeyJameson	Whiskey	Steady47	1,100+	2
2	Woodford Reserve 90.4 Proof Kentucky Straight Bourbon WhiskeyWoodford Reserve	Whiskey	Steady38	700+	2
3	Jack Daniel's 80 Proof Old No. 7 Sour Mash Tennessee WhiskeyJack Daniel's	Whiskey	Steady33	600+	2
4	Jack Daniel's Old No. 7 80 Proof Tennessee WhiskeyJack Daniel's	Whiskey	Steady31	500+	2
5	Crown Royal Fine Deluxe 80 Proof Blended Canadian WhiskyCrown Royal	Whiskey	Steady30	500+	2
6	Fireball Cinnamon WhiskyFireball Cinnamon	Whiskey	Steady28	400+	3
7	Crown Royal Regal Apple WhiskyCrown Royal	Whiskey	Steady28	500+	2
8	Evan Williams 86 Proof Black Label Kentucky Straight Bourbon WhiskeyEvan Williams	Whiskey	Steady28	400+	2
9	Jim Beam 80 Proof Kentucky Straight Bourbon WhiskeyJim Beam	Whiskey	Cooling26	300+	2
10	Seagram's 7 Whiskey 80 Proof Crown American Blended WhiskeySeagram's 7	Whiskey	Steady25	300+	2
11	Fireball Hot Cinnamon Blended Whisky PlasticFireball Hot	Whiskey	Rising25	300+	2
12	Fireball 66 Proof Red Hot Cinnamon Whisky Bottles CarrierFireball 66	Whiskey	Steady24	100+	3
13	Jim Beam Kentucky Straight Bourbon WhiskeyJim Beam	Whiskey	Steady20	500+	2
14	Fireball Cinnamon Whiskey PlasticFireball Cinnamon	Whiskey	Steady20	300+	2
15	Jack Daniel's Tennessee Honey 70 Proof Original Recipe Blended WhiskeyJack Daniel's	Whiskey	Cooling19	200+	2
16	Crown Royal Regal Apple Flavored WhiskeyCrown Royal	Whiskey	Steady19	100+	2
17	Crown Royal Fine De Luxe 80 Proof Blended Canadian WhiskyCrown Royal	Whiskey	Steady18	400+	2
18	Jack Daniel's Old No. 7 Tennessee WhiskeyJack Daniel's	Whiskey	Steady15	200+	3
19	Crown Royal Peach Canadian WhiskyCrown Royal	Whiskey	Steady14	200+	2
20	Fireball Hot Cinnamon Blended WhiskyFireball Hot	Whiskey	Steady13	300+	2

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Momentum mix in whiskey

How the 209 tracked whiskey products split across momentum tiers, updated October 23, 2026.
Momentum	What it means	Products	Share of category
Surging	Rising fast across the panel	0	0%
Rising	Trending up over the window	17	8%
Steady	Holding its velocity	179	86%
Cooling	Easing off over the window	13	6%
Falling	Declining across the panel	0	0%

Fastest-growing whiskey

#1Rising$20.99
Fireball Hot Cinnamon Blended Whisky Plastic
Fireball Hot · 300+ recently sold · 2 stores

The full Whiskey report

The complete Whiskey velocity report

• All 209 tracked whiskey products, ranked
• 12-week velocity & momentum history per product
• Brand-level roll-ups and new-entrant watchlist
• CSV export for your own analysis

New & notable in whiskey

#1Steady$39.99
Jim Beam 90 Proof Black Kentucky Straight 7 Year Bourbon Whiskey
Jim Beam · 60+ recently sold · 2 stores

Frequently asked questions

What is the best-selling whiskey product right now?: Jameson Original Irish Whiskey by Jameson has the highest sales velocity in whiskey on ShelfVelo, at 1,100+ recently sold across 2 stores in the panel.
What is the fastest-growing whiskey product?: Fireball Hot Cinnamon Blended Whisky Plastic is the fastest-rising whiskey item by momentum (rising) over the tracking window.
How is sales velocity measured?: ShelfVelo ranks products by how broadly and how fast they're "recently sold" across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers over a multi-week window. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Looking for more? Explore the Top 100 bestsellers or all categories.