How is Heineken performing on ShelfVelo?

Heineken's top product by velocity is Heineken Original Imported Premium Malt Lager. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Heineken: product velocity & bestsellers

15 products tracked · Updated July 21, 2026

Heineken products by velocity

Heineken products ranked by sales velocity across the US convenience & grocery store panel, updated July 21, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Heineken Original Imported Premium Malt LagerHeineken	Alcohol	Steady51	1,300+	8
2	Heineken Original LagerHeineken	Alcohol	Steady47	800+	5
3	Heineken Original Imported LagerHeineken	Alcohol	Steady39	200+	6
4	Heineken Original Premium Malt LagerHeineken	Alcohol	Steady32	500+	3
5	Heineken Original Lager BeerHeineken	Alcohol	Steady31	1,600+	1
6	Heineken Original Premium Malt Lager SlimHeineken	Beer	Steady19	100+	3
7	Heineken 0.0 Non-Alcoholic Premium BeerHeineken	Non-Alcoholic	Rising13	100+	3
8	Heineken Lager BeerHeineken	Alcohol	Rising12	100+	1
9	Heineken 0.0 Ultimate Non-Alcoholic BeerHeineken	Beer	Steady11	700+	1
10	HeinekenHeineken	Alcohol	Steady6	70+	1
11	Heineken Light Lager Mini KegHeineken	Beer	Steady6	70+	1
12	Heineken 0.0 Non-Alcoholic LagerHeineken	Non-Alcoholic	Steady4	80+	1
13	Heineken Original Premium LagerHeineken	Beer	Steady3	60+	3
14	Heineken 0.0 Non-Alcoholic Ultimate BeerHeineken	Beer	Steady2	50+	1
15	Heineken Alcohol Free LagerHeineken	Drinks	Steady1	50+	1

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

Frequently asked questions

How is Heineken performing on ShelfVelo?: Heineken's top product by velocity is Heineken Original Imported Premium Malt Lager. Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.