ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.

How is sales velocity measured?

Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.

Where does the data come from?

From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.

How often is it updated?

Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.

Live velocity index · powered by Tastewise

See what's flying off US shelves

ShelfVelo ranks the fastest-selling and fastest-growing grocery & convenience-store products by sales velocity — based on a panel of US stores on a delivery platform. Free, updated weekly.

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#1Rising$3.99
GHOST Rainbow Sour Strips Zero Sugar Energy Drink
Ghost · 1,400+ recently sold · 4 stores
#2Surging$3.00
Cheerios Protein Cookies 'N Cream Breakfast Cereal Large Size
Cheerios · 1,100+ recently sold · 3 stores
#3Surging$3.79
Alani Nu Purple Cotton Candy Energy Drink
Alani Nu · 5,900+ recently sold · 3 stores
#4Rising$3.99
Ball Park Classic Bun Size Hot Dogs Franks
Ball Park · 800+ recently sold · 3 stores
#5Surging$5.79
DiGiorno Stuffed Crust Frozen Pepperoni Personal Pizza
DiGiorno Stuffed · 900+ recently sold · 3 stores
#6Surging$1.50
Pop-Tarts Kids Frosted S'mores Breakfast Toaster Pastries
Pop-Tarts · 5,500+ recently sold · 3 stores
#7Surging$8.29
Large Seedless Watermelon (each)
Large Seedless · 33,300+ recently sold · 3 stores
#8Surging$4.79
Cheez-It Sharp White Cheddar Crunch Cheesy Baked Snacks
Cheez-It · 100+ recently sold · 3 stores

Best-selling across the panel

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Best-selling US grocery & convenience products by sales velocity, updated July 21, 2026.
Rank	Product	Category	Velocity index (0–100)	Recently sold (items)	Stores (of panel)
1	Coca-Cola SodaCoca-Cola	Drinks	Steady100	49,300+	14
2	Chester's Fries Flamin' Hot Flavored Corn SnacksChester's Fries	Snacks	Steady100	56,700+	13
3	Haagen-Dazs Strawberry Ice CreamHäagen-Dazs	Frozen	Steady100	5,700+	12
4	Reese's King Size Milk Chocolate Peanut Butter Candy CupsReese's	Candy	Steady100	44,900+	10
5	StrawberriesStrawberries	Produce	Steady100	19,600+	8
6	Fairlife Lactose Free 2% Reduced Fat Ultra-Filtered MilkFairlife	Dairy & Eggs	Steady100	6,400+	8
7	Nissin Top Ramen Chicken Noodle SoupNissin Top	Pantry	Steady100	32,700+	3
8	Glazed DonutGlazed Donut	Bakery	Surging100	27,300+	3
9	Dr Pepper Soda PETDr Pepper	Drinks	Steady97	40,200+	14
10	Gatorade Thirst Quencher Cool Blue Sports DrinkGatorade	Drinks	Steady96	57,400+	14

Based on a panel of US convenience & grocery stores on a delivery platform — a delivery-channel sample, not national retail sales.

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Frequently asked questions

What is ShelfVelo?: ShelfVelo is a free index of the fastest-selling and fastest-growing grocery and convenience-store products in the US, ranked by sales velocity. It's based on delivery-platform convenience & grocery data and powered by Tastewise.
How is sales velocity measured?: Each product is scored by how broadly and how fast it is 'recently sold' across a panel of US convenience & grocery stores on a delivery platform, using ordinal velocity tiers and store coverage over a multi-week window. Momentum compares the recent window to earlier weeks to flag what's rising or cooling.
Where does the data come from?: From delivery-platform convenience & grocery signals across a panel of US stores. It is a delivery-channel sample, not a national retail census — useful for spotting demand trends, not exact unit sales.
How often is it updated?: Rankings refresh as new daily store snapshots arrive, typically weekly. Every page shows its 'last updated' date and the window it covers.